SEO

If you want more people to visit your website, a solid strategy for search engine optimization (SEO) is critical. At its core, SEO is the practice of optimizing your website's content and structure to rank higher in search engine results pages (SERPs). The higher your website ranks, the more likely it is that people will find your website and engage with your content.

Why is SEO important?

Google alone processes more than 8.5 billion searches per day. One reason is that most people start the process of finding a new product or service with a web search. But they don’t tend to drill down very far when reviewing results. In fact, the majority of clicks on search engine results pages go to the top few results. So if your website doesn’t rank well, you could miss out on a significant amount of traffic.

SEO can also help you target the right audience. By optimizing your website for specific keywords and phrases, you can ensure that people who are looking for the kinds of products or services you can deliver are more likely to find you. As a result, the traffic you receive is more likely to be relevant and engaged, which can lead to higher conversion rates—and more revenue.

SEO can also help build your brand's credibility and authority. When your website ranks well, it's a signal to search engines and potential customers that your website is trustworthy and valuable. This can lead to more links to your website from other credible sources, which can further improve your rankings and reputation.

Results improve over time

SEO is a long-term investment, not a quick fix. It can take a few months to start seeing results. But the good news is that the longer you work at SEO, the better your results. In fact, the benefits of SEO can be wide-reaching and can last for years.

SEO services from Bloom Marketing

At Bloom Marketing, we take a holistic approach to SEO, incorporating:

  • Keyword research

  • User experience (UX)

  • Content optimization

  • Link-building

  • Content creation

  • Mobile optimization

  • Local SEO

  • Analytics and monitoring

Let’s get started

If you aren’t already investing in SEO, it's time to start. Contact us to learn more.